Intuit Mailchimp | Growth
This painted door test was created to help us gauge customer understanding of our GenAI features as well as test willingness to pay and price sensitivity.
I was responsible for:
Create flow charts for both audiences
Use our dotcom design system for prospects and in-app system for customers
Delegate when needed and mentor newer designers
Align with cross-functional partners and squads
To understand if a time-based or usage-based model would work best, I partnered with my Product Manager to explore existing trials of products like Google Gemini and Grammarly.
We landed on a time-based model to merchandise these features for the first time which helped me narrow down versions of marketing & product copy and my designs.
After deciding on the structure of our planned trial, I created flow charts to highlight the similarities and differences between the experience for prospects and existing customers.
Testing a $5 add-on, $10 add-on, and an upgrade option meant there were multiple flows I was accounting for when creating designs.
I used our dotcom (marketing) design system for the designs for prospects and our in-app design system for existing customers to ensure consistency throughout their experiences.
I delegated when necessary and mentored two newer product designers while on this project, which helped me work more efficiently and helped them uplevel their design skills.
Unfortunately, I left Mailchimp before this could make it out of a trial period (I know, a trial for a trial), but I like to think that it was wildly successful!
Nick Cuda
Senior Product Designer
